Hey, I’m Alex.

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I provide business owners the sales know-how and horsepower of a full commercial team without hiring one. Low cost, high reward.

Work with Me

My Approach

Who I Help

I partner with founders and small teams of CPG brands in the food and beverage space that have a great product, are ready to scale, and need the firepower of a sales and business development lead without hiring one full-time.

Whether you’re launching in retail, expanding into new channels, or pushing past a growth plateau, I provide sales leadership without the full-time hire to take you to the NextStep.

How I Work

Strategy alone doesn’t win on shelf. I focus on action: identifying high-impact moves, getting deals signed, and delivering measurable results.

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  • Retail Wins Across Canada

    Experience securing listings in major grocery, natural, and specialty retail

  • Hands-on Sales Leadership

    Embedded support from pitch to execution

  • Founder-Aligned Model

    Strategic guidance without full-time overhead

Sapsucker
(Commercial Growth)

Led national retail expansion into major grocery & foodservice banners and drove improved velocity through trade strategy, channel prioritization, and promotional planning. Unlocked distribution potential.

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Brands I’ve Helped

WhoaNellys
(Regional to National Growth Strategy)

Helping the brand move from regional traction to national readiness by shaping expansion strategy, strengthening distributor relationships, aligning brokers, and supporting investor conversations to set the brand up for scalable growth.

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Portfolio Brands where I
“Got my Chops”

-Stumptown Coffee Roaster
-Guayaki Yerba Mate (Madre)
-Zola Coconut Water & Acai
-Boylan Bottling Co
-MASH Sparkling Fruit Drink
-Proud Souce Water
-Brew Dr. Kombucha
-Cabana Lemonade
-GoodDrink Beverages Co

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Get in Touch!

If you’re ready to grow, let’s identify your NextStep and build the plan to get you there.

Book a Quick Call
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FAQ

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  • First things first, don't be nervous. We'll start with a free consultation to determine your brands NextStep needs (and if we'll make great collaborators).

  • Pricing reflects the scope of work and level of support. Rates are always transparent and confirmed upfront: less than a junior hire, more affordable than a broker, and the value of a VP.

  • Timelines depend on the project, but I generally dedicate a minimum commitment to 3 months to each client, with the possibility of an extension based on my availability and brands in current porftolio.

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